Privacy Policy

We are delighted that you have shown interest in our enterprise. Data protection is a high priority for the management team at IVU Traffic Technologies AG. Our website can be used without having to enter any personal data; however, if a data subject wants to use special services provided by our enterprise via our website, it could become necessary to process their personal data. If the processing of personal data is necessary and there is no statutory basis for such processing, we generally obtain consent from the data subject.

The processing of personal data, such as a data subject’s name, address, email address, or telephone number, shall always be in line with the General Data Protection Regulation (GDPR), and in accordance with the country-specific data protection regulations applicable to IVU Traffic Technologies AG. With this privacy policy, our enterprise would like to inform the public of the nature, scope, and purpose of the personal data we collect, use and process. Furthermore, this privacy policy informs data subjects of the rights to which they are entitled.

As the controller, IVU Traffic Technologies AG has implemented numerous technical and organisational measures to ensure end-to-end protection of personal data processed through this website. Nevertheless, internet-based data transfers may in principle have security gaps, so absolute protection cannot be guaranteed. For this reason, every data subject is free to transfer their personal data to us via alternative means, e.g. by telephone.

1. Definitions

The IVU Traffic Technologies AG Privacy Policy is based on definitions which were used by the European legislature when enacting the General Data Protection Regulation (GDPR). Our privacy policy should be legible and understandable for the public, as well as our customers and business partners. To ensure this, we would like to first explain the terminology used.

In this privacy policy, we use the following terms, among others:

a)    Personal data

Personal data means any information relating to an identified or identifiable natural person (“data subject”). An identifiable natural person is one who can be identified, directly or indirectly, in particular by reference to an identifier such as a name, an identification number, location data, an online identifier or to one or more factors specific to the physical, physiological, genetic, mental, economic, cultural or social identity of that natural person.

b) Data subject

Data subject is any identified or identifiable natural person, whose personal data is processed by the controller responsible for the processing.

c)    Processing

Processing is any operation or set of operations which is performed on personal data or on sets of personal data, whether by automated means, such as collection, recording, organisation, structuring, storage, adaptation or alteration, retrieval, consultation, use, disclosure by transmission, dissemination or otherwise making available, alignment or combination, restriction, erasure or destruction.

d)    Restriction of processing

Restriction of processing is the marking of stored personal data with the aim of limiting their processing in the future.

e)    Profiling

Profiling means any form of automated processing of personal data consisting of the use of personal data to evaluate certain personal aspects relating to a natural person, in particular to analyse or predict aspects concerning that natural person's performance at work, economic situation, health, personal preferences, interests, reliability, behaviour, location or movements.

f)     Pseudonymisation

Pseudonymisation is the processing of personal data in such a manner that the personal data can no longer be attributed to a specific data subject without the use of additional information, provided that such additional information is kept separately and is subject to technical and organisational measures to ensure that the personal data are not attributed to an identified or identifiable natural person.

g)    Controller or controller responsible for processing

Controller or controller responsible for processing is the natural or legal person, public authority, agency or other body which, alone or jointly with others, determines the purposes and means of the processing of personal data; where the purposes and means of such processing are determined by Union or Member State law, the controller or the specific criteria for its nomination may be provided for by Union or Member State law.

h)    Processor

Processor is a natural or legal person, public authority, agency or other body which processes personal data on behalf of the controller.

i)      Recipient

Recipient is a natural or legal person, public authority, agency or another body, to which the personal data are disclosed, whether a third party or not. However, public authorities which may receive personal data in the framework of a particular inquiry in accordance with Union or Member State law shall not be regarded as recipients; the processing of this data by those public authorities shall comply with the applicable data protection rules according to the purposes of the processing.

j)      Third party

Third party is a natural or legal person, public authority, agency or body other than the data subject, controller, processor and persons who, under the direct authority of the controller or processor, are authorised to process personal data.

k)    Consent

Consent of the data subject is any freely given, specific, informed and unambiguous indication of the data subject's wishes by which they, by a statement or by a clear affirmative action, signify agreement to the processing of personal data relating to them.

2. Name and address of the Controller

The controller for the purposes of the General Data Protection Regulation (GDPR), other data protection laws applicable in member states of the European Union and other provisions related to data protection is:

IVU Traffic Technologies AG
Bundesallee 88
12161 Berlin
Germany

Phone: +49 30 8 59 06-0
Email: kontakt@ivu.de
Website: www.ivu.com

3. Name and address of the Data Protection Officer

The Data Protection Officer of the controller is:

Vendela Jacob
IVU Traffic Technologies AG
Bundesallee 88
12161 Berlin
Germany

Phone: +49 30 8 59 06-0
Email: datenschutz@ivu.de
Website: www.ivu.com

Any data subject may, at any time, contact our Data Protection Officer directly with all questions and suggestions concerning data protection.

4. Cookies

The IVU Traffic Technologies AG website uses cookies. Cookies are text files that are stored in a computer system via an internet browser.

Many websites and servers use cookies. Many cookies contain a so-called cookie ID. A cookie ID is a unique identifier of the cookie. It consists of a character string through which websites and servers can be assigned to the specific internet browser in which the cookie was stored. This allows visited websites and servers to differentiate the individual browser of the data subject from other internet browsers that contain other cookies. A specific internet browser can be recognised and identified using the unique cookie ID.

By using cookies, IVU Traffic Technologies AG can provide the users of this website with more user-friendly services; this would otherwise not be possible.

Cookies can be used to optimise the information and offers on our website for the benefit of the user. As previously mentioned, cookies also allow us to recognise our website users. The purpose of this recognition is to make it easier for users to browse our website. For example, users of a website which uses cookies do not have to re-enter their login data each time they visit the website because this is taken over by the website and the cookie is stored on the user's computer system. Another example is a shopping cart cookie in an online shop, where the online store remembers the items that a customer has placed in the virtual shopping cart via a cookie.

The data subject may, at any time, prevent our website from using cookies by selecting an appropriate setting in their internet browser; by doing so, they can also permanently block cookies. Furthermore, existing cookies may be deleted at any time via an internet browser or other software programs. This is possible in all popular internet browsers. If the data subject disables cookies in their internet browser, not all functions of our website may be entirely usable.

5. Collection of general data and information

The IVU Traffic Technologies AG website collects a series of general data and information when a data subject or automated system accesses the website. This general data and information are stored in the server log files. We may collect (1) the browser types and versions used, (2) the operating system used by the accessing system, (3) the website from which an accessing system reaches our website (so-called referrers), (4) the sub-websites, (5) the date and time of access to the website, (6) an internet protocol address (IP address), (7) the internet service provider of the accessing system, and (8) any other similar data and information that may be used in the event of attacks on our information technology systems.

When using these general data and information, IVU Traffic Technologies AG does not draw any conclusions about the data subject. Rather, this information is needed to (1) deliver the content of our website correctly, (2) optimise the content of our website as well as its advertisement, (3) ensure the long-term viability of our information technology systems and website technology, and (4) provide law enforcement authorities with the information necessary for criminal prosecution in case of a cyber-attack. Therefore, IVU Traffic Technologies AG analyses anonymously collected data and information statistically, with the aim of increasing the data protection and data security of our enterprise, and to ensure an optimal level of protection for the personal data we process. The anonymous data of the server log files are stored separately from all personal data provided by a data subject.

6. Registration on our website

The data subject has the option of registering on the controller's website by providing personal data. Which personal data are transmitted to the controller is determined by the respective entry mask used for the registration. The personal data entered by the data subject are collected and stored exclusively for internal use by the controller, and for his own purposes. The controller may arrange for the transfer to one or more processors, such as a parcel service provider, who will also use the personal data exclusively for internal use attributable to the controller.

By registering on the controller’s website, the IP address which is assigned by the internet service provider (ISP) and used by the data subject, as well as the date and time of the registration are stored. This data is stored in view that this is the only way to prevent the misuse of our services and, if necessary, to make it possible to investigate criminal offences that have been committed. In this respect, the storage of this data is necessary to safeguard the controller. This data will not be passed on to third parties unless there is a legal obligation to pass it on or it serves the purpose of criminal prosecution.

The registration of the data subject with voluntary provision of personal data serves the controller to offer the data subject content or services which, due to the nature of the matter, can only be offered to registered users. Registered persons are free to change the personal data that they provided during registration at any time or to have it completely deleted from the controller's database.

The data controller shall, at any time, provide information upon request to each data subject as to what personal data are stored about the data subject. In addition, the controller shall rectify or erase personal data at the request or indication of the data subject, insofar as this does not conflict with any statutory retention obligations. All employees of the controller are available to the data subject as contact persons in this context.

7. Subscription to our newsletter

On the IVU Traffic Technologies AG website, users are given the opportunity to subscribe to our enterprise's newsletter. Which personal data are transmitted to the data controller when ordering the newsletter is determined by the entry mask used for this purpose.
IVU Traffic Technologies AG informs its customers and business partners regularly by means of a newsletter about enterprise offers. The enterprise's newsletter may only be received by the data subject if (1) the data subject has a valid email address and (2) the data subject registers to receive the newsletter. For legal reasons, a confirmation email will be sent to the email address first registered by a data subject for the newsletter dispatch using the double opt-in procedure. This confirmation email is used to prove whether the owner of the email address as the data subject is authorised to receive the newsletter.

When registering for the newsletter, we also store the IP address assigned by the internet service provider (ISP) of the computer system used by the data subject at the time of registration, as well as the date and time of registration. The collection of this data is necessary in order to be able to trace the (possible) misuse of a data subject's email address at a later date and therefore serves as legal protection for the controller.

The personal data collected when registering for the newsletter will be used exclusively for sending our newsletter. In addition, subscribers to the newsletter may be informed by email, as long as this is necessary for the operation of the newsletter service or registration in this regard, as this could be the case in the event of modifications to the newsletter offer, or in the event of a change in technical circumstances. The personal data collected as part of the newsletter service will not be passed on to third parties. The subscription to our newsletter can be cancelled by the data subject at any time. The consent to the storage of personal data, which the data subject has given us for the newsletter dispatch, can be revoked at any time. A corresponding link can be found in each newsletter for the purpose of revoking consent. It is also possible to unsubscribe from the newsletter at any time directly on the website of the controller, or to communicate this to the controller in a different way.

8. Newsletter tracking

The IVU Traffic Technologies AG newsletter contains so-called tracking pixels. A tracking pixel is a miniature graphic embedded in emails sent in HTML format to record and analyse log files. This allows a statistical analysis of the success or failure of online marketing campaigns. Based on the embedded tracking pixel, IVU Traffic Technologies AG may see if and when an email was opened by a data subject, and which links in the email were opened by data subjects.

Such personal data collected by the tracking pixels in the newsletters are stored and analysed by the controller in order to optimise the shipping of the newsletter, as well as to better adapt the content of future newsletters to the interests of the data subject. These personal data will not be passed on to third parties. Data subjects are entitled at any time to revoke the separate declaration of consent given in this regard by means of the double-opt-in procedure. After consent is revoked, the controller responsible for processing deletes the personal data. IVU Traffic Technologies AG automatically regards unsubscribing from the newsletter as a revocation.

9. Contact via the website

The IVU Traffic Technologies AG website contains information, such as a central email address, that enables users to contact our enterprise quickly, electronically and directly. If a data subject contacts the controller by email or via a contact form, the personal data transmitted by the data subject are automatically stored. Such personal data transmitted on a voluntary basis by a data subject to the data controller are stored for the purpose of processing or contacting the data subject. There is no transfer of this personal data to third parties.

10. Routine erasure and blocking of personal data

The data controller shall process and store the personal data of the data subject only for the period necessary to achieve the purpose of storage, or as far as this is granted by the European legislator or other legislators in laws or regulations to which the controller is subject to.

If the storage purpose is not applicable, or if a storage period prescribed by the European legislator or another competent legislator expires, the personal data are routinely blocked or erased in accordance with legal requirements.

11. Rights of the data subject

a) Right of confirmation

The European legislator grants each data subject the right to obtain from the controller the confirmation as to whether personal data concerning him or her are being processed. If a data subject wishes to avail himself of this right of confirmation, he or she may, at any time, contact any employee of the controller.

b) Right of access

The European legislator grants each data subject the right to obtain from the controller free information about his or her personal data stored at any time and a copy of this information. Furthermore, the European directives and regulations grant the data subject access to the following information:

• the purposes of the processing;
• the categories of personal data concerned;
• the recipients or categories of recipients to whom the personal data have been or will be disclosed, in particular recipients in third countries or international organisations;
• where possible, the envisaged period for which the personal data will be stored, or, if not possible, the criteria used to determine that period;
• the existence of the right to request from the controller rectification or erasure of personal data, or restriction of processing of personal data concerning the data subject, or to object to such processing;
• the existence of the right to lodge a complaint with a supervisory authority;
• where the personal data are not collected from the data subject, any available information as to their source;
• the existence of automated decision-making, including profiling, referred to in Article 22 (1) and (4) GDPR and, at least in those cases, meaningful information about the logic involved, as well as the significance and envisaged consequences of such processing for the data subject.

Furthermore, the data subject shall have a right to obtain information as to whether personal data are transferred to a third country or to an international organisation. Where this is the case, the data subject shall have the right to be informed of the appropriate safeguards relating to the transfer.

If a data subject wishes to avail himself of this right of access, he or she may, at any time, contact any employee of the controller.

c) Right to rectification

The European legislator grants each data subject the right to obtain from the controller without undue delay the rectification of inaccurate personal data concerning him or her. Taking the purposes of the processing into account, the data subject shall have the right to have incomplete personal data completed, including by means of providing a supplementary statement.

If a data subject wishes to exercise this right to rectification, he or she may, at any time, contact any employee of the controller.

d) Right to erasure (Right to be forgotten)

The European legislator grants each data subject the right to obtain from the controller the erasure of personal data concerning him or her without undue delay, and the controller shall have the obligation to erase personal data without undue delay where one of the following grounds applies, as long as the processing is not necessary:

• The personal data are no longer necessary in relation to the purposes for which they were collected or otherwise processed.
• The data subject withdraws consent to which the processing is based according to point (a) of Article 6 (1) GDPR, or point (a) of Article 9 (2) GDPR, and where there is no other legal ground for the processing.
• The data subject objects to the processing pursuant to Article 21 (1) GDPR and there are no overriding legitimate grounds for the processing, or the data subject objects to the processing pursuant to Article 21 (2) GDPR.
• The personal data have been unlawfully processed.
• The personal data must be erased for compliance with a legal obligation in Union or Member State law to which the controller is subject.
• The personal data have been collected in relation to the offer of information society services referred to in Article 8 (1) GDPR.

If one of the aforementioned reasons applies, and a data subject wishes to request the erasure of personal data stored by IVU Traffic Technologies AG, he or she may contact any employee of the controller at any time. An employee of IVU Traffic Technologies AG shall promptly ensure that the erasure request is complied with immediately.

Where the controller has made personal data public and is obliged pursuant to Article 17 (1) to erase the personal data, the controller, taking account of available technology and the cost of implementation, shall take reasonable steps, including technical measures, to inform other controllers processing the personal data that the data subject has requested erasure by such controllers of any links to, or copy or replication of, those personal data, as far as processing is not required. An employee of IVU Traffic Technologies AG will arrange the necessary measures in individual cases.

e) Right of restriction of processing

The European legislator grants each data subject the right to obtain from the controller restriction of processing where one of the following applies:

The accuracy of the personal data is contested by the data subject, for a period enabling the controller to verify the accuracy of the personal data.

The processing is unlawful and the data subject opposes the erasure of the personal data and requests instead the restriction of their use instead.

The controller no longer needs the personal data for the purposes of the processing, but they are required by the data subject for the establishment, exercise or defence of legal claims.

The data subject has objected to processing pursuant to Article 21 (1) GDPR pending the verification whether the legitimate grounds of the controller override those of the data subject.

If one of the aforementioned conditions is met, and a data subject wishes to request the restriction of the processing of personal data stored by IVU Traffic Technologies AG, he or she may at any time contact any employee of the controller. The employee of IVU Traffic Technologies AG will arrange the restriction of the processing.

f) Right to data portability

Each data subject shall have the right granted by the European legislator, to receive the personal data concerning him or her, which was provided to a controller, in a structured, commonly used and machine-readable format. He or she shall have the right to transmit those data to another controller without hindrance from the controller to which the personal data have been provided, as long as the processing is based on consent pursuant to point (a) of Article 6 (1) GDPR or point (a) of Article 9 (2) GDPR, or on a contract pursuant to point (b) of Article 6 (1) GDPR, and the processing is carried out by automated means, as long as the processing is not necessary for the performance of a task carried out in the public interest or in the exercise of official authority vested in the controller.

Furthermore, in exercising his or her right to data portability pursuant to Article 20 (1) GDPR, the data subject shall have the right to have personal data transmitted directly from one controller to another, where technically feasible and when doing so does not adversely affect the rights and freedoms of others.

To assert the right to data portability, the data subject may at any time contact any employee of IVU Traffic Technologies AG.

g) Right to object

The European legislator grants each data subject the right to object, on grounds relating to his or her particular situation, at any time, to processing of personal data concerning him or her, which is based on point (e) or (f) of Article 6 (1) GDPR. This also applies to profiling based on these provisions.

IVU Traffic Technologies AG shall no longer process the personal data in the event of the objection, unless we can demonstrate compelling legitimate grounds for the processing which override the interests, rights and freedoms of the data subject, or for the establishment, exercise or defence of legal claims.

If IVU Traffic Technologies AG processes personal data for direct marketing purposes, the data subject shall have the right to object at any time to processing of personal data concerning him or her for such marketing. This applies to profiling to the extent that it is related to such direct marketing. If the data subject objects to IVU Traffic Technologies AG to the processing for direct marketing purposes, IVU Traffic Technologies AG will no longer process the personal data for these purposes.

In addition, the data subject has the right, on grounds relating to his or her particular situation, to object to processing of personal data concerning him or her by IVU Traffic Technologies AG for scientific or historical research purposes, or for statistical purposes pursuant to Article 89 (1) GDPR, unless the processing is necessary for the performance of a task carried out for reasons of public interest.

To exercise the right to object, the data subject may contact any employee of IVU Traffic Technologies AG. In addition, the data subject is free in the context of the use of information society services, and notwithstanding Directive 2002/58/EC, to use his or her right to object by automated means using technical specifications.

h) Automated individual decision-making, including profiling

The European legislator grants each data subject the right not to be subject to a decision based solely on automated processing, including profiling, which produces legal effects concerning him or her, or similarly significantly affects him or her, as long as the decision (1) is not is necessary for entering into, or the performance of, a contract between the data subject and a data controller, or (2) is not authorised by European Union or Member State law to which the controller is subject and which also lays down suitable measures to safeguard the data subject's rights and freedoms and legitimate interests, or (3) is not based on the data subject's explicit consent.

If the decision (1) is necessary for entering into, or the performance of, a contract between the data subject and a data controller, or (2) it is based on the data subject's explicit consent, IVU Traffic Technologies AG shall implement suitable measures to safeguard the data subject's rights and freedoms and legitimate interests, at least the right to obtain human intervention on the part of the controller, to express his or her point of view and contest the decision.

If the data subject wishes to exercise the rights concerning automated individual decision-making, he or she may, at any time, contact any employee of IVU Traffic Technologies AG.

i) Right to withdraw data protection consent

The European legislator grants each data subject the right to to withdraw his or her consent to processing of his or her personal data at any time.

If the data subject wishes to exercise the right to withdraw the consent, he or she may, at any time, contact any employee of IVU Traffic Technologies AG.

12. Data protection for applications and the application procedures

The data controller shall collect and process the personal data of applicants for the purpose of the processing of the application procedure. The processing may also be carried out electronically. This is the case, in particular if an applicant submits corresponding application documents by e-mail or by means of a web form on the website to the controller. If the data controller concludes an employment contract with an applicant, the submitted data will be stored for the purpose of processing the employment relationship in compliance with legal requirements. If no employment contract is concluded with the applicant by the controller, the application documents shall be automatically erased two months after notification of the refusal decision, provided that no other legitimate interests of the controller are opposed to the erasure. Other legitimate interest in this relation is, e.g. a burden of proof in a procedure under the General Equal Treatment Act (AGG).

13. Privacy Policy for JIRA, Confluence and iTrac

IVU Traffic Technologies AG uses the iTrac ticketing system at https://itrac.ivu.de/ to provide customer support. IVU Traffic Technologies AG uses the Wiki software Confluence at https://confluence.ivu.de/JIRA/ for documenting, communicating, and exchanging knowledge. At https://confluence.ivu.de/JIRA/ IVU Traffic Technologies AG uses the JIRA ticketing system for troubleshooting, error, task and request management, and operational project management.

Only authorised persons can access JIRA, Confluence and iTrac. Our rights management only grants employees access to the areas required to carry out their tasks. These tasks include reporting and tracking requests, issues and errors related to our products and projects, as well as processing and resolving such reports (tickets). Processing in JIRA, Confluence or iTrac enables a fast and efficient exchange between our customers and support or project staff. The purpose of this processing is the exchange of information regarding respective requests, issues or errors, status tracking and solution documentation. IVU Traffic Technologies AG and its subsidiaries utilise these systems in order to react quickly and efficiently to their customers’ requests (legitimate interests pursuant to Art. 6 (1) lit. f GDPR).

Personal data processed in these systems are entries or changes to content (e.g. text, formatting, images, file attachments, etc.) recorded by the respective users in JIRA tickets, on Confluence pages or in iTrac tickets. The time of the entry or change and the person making the entry or change are saved. The recipients of the recorded data are the responsible support or project employees at IVU Traffic Technologies AG and its subsidiaries.

14. Privacy Policy for the Forum

IVU Traffic Technologies AG uses Webforum at https://forum.ivu.de/forum/ for communication between user groups.

Only authorised persons can access the forum. Our rights management only grants employees access to the areas required to carry out their tasks. These tasks include sharing and providing information, files or meeting invitations related to our user groups, products and projects, as well as editing and discussing such forum posts. Processing in the forum enables a quick and efficient exchange between our customers and support or project employees. The purpose of this processing is the exchange of information regarding respective details, posts or meetings, status tracking and solution documentation. IVU Traffic Technologies AG and its subsidiaries utilise the forum in order to react quickly and efficiently to their customers’ requests (legitimate interests pursuant to Art. 6 (1) lit. f GDPR).

Personal data processed in the systems are the entries or changes to content (e.g. text, formatting, images, file attachments, etc.) entered by the respective users in the forum. The time of the entry or change and the person making the entry or change are saved. The recipients of the recorded data are the responsible support or project employees at IVU Traffic Technologies AG and its subsidiaries.

15. Privacy policy for occupational health and safety training

At https://www.ivu.de/sicherheitsunterweisung,  IVU Traffic Technologies AG provides training on occupational health and safety for its employees.

Only authorised persons can access this training. Our rights management prompts employees to enter a password which will only grant access to areas required to carry out the training. To complete the training, employees must read the information and then answer the comprehension questions at the end. Processing these responses allows us to conduct analysis and ensure that employees do in fact participate in the training. The purpose of the processing is to ensure occupational health and safety. IVU Traffic Technologies AG and its subsidiaries use this training to educate all employees quickly and efficiently about health and safety requirements (legitimate interest pursuant to Art. 6 (1) lit. f GDPR).

Personal data processed in our systems are the contents (text) entered by the respective users in the comprehension questions section. The time of the entry and the person making the entry are saved. The recipients of the data collected are the employees of IVU Traffic Technologies AG and its subsidiaries who are responsible for carrying out the health and safety training.

16. Privacy policy and data protection regulations for event registration (virtual and in person)

The data subject can register for events on IVU Traffic Technologies AG’s website by voluntarily providing personal data. By accepting the privacy policy in the registration process, the data subject consents to the collection of personal data in accordance with Article 6 (1) point (a) GDPR. The personal data sent to IVU Traffic Technologies AG are shown in the entry mask used for the registration. If the data subject has entered personal data in the mandatory registration fields, data processing is based on point (b) of Article 6 (1) sentence 1 GDPR (processing for the performance of a contract, pre-contractual measures). If the data subject also enters personal data in the other (optional) fields, data processing is based on point (a) of Article 6 (1) sentence 1 GDPR (consent).

Collecting these data is necessary to ensure the smooth organisation and running of the events and to offer content or services that can be offered only to registered users on account of their nature. In addition, the data are used for event follow-up and for comparative purposes in the case of annual events in order to further improve them in terms of customer satisfaction. For some events, participants are also offered an event management app (hereinafter referred to as “CVENT”). Some of the personal data provided by the data subject when registering on the website are also used to prepare the app, making it easier for participants to register and use the app. This processing is based on point (f) of Article 6 (1) GDPR (legitimate interest). The data used in the app can be seen only by the event organiser, CVENT and the users participating in the event. The data are displayed once the event organiser stores them in the app. The data are not passed on to third parties. Registered participants can amend or delete the personal data provided at any time provided they are no longer required for accounting. After three years, data are anonymised and used only for statistical purposes. For individual events (e.g. webinars), a subsequent evaluation is carried out of the attendees so that they can be contacted in the future. They are informed of this when registering and can refuse consent.

For live events, photographs and video recordings are made to document the event, permanently archived and may feature persons who are clearly identifiable as event participants and who have visited the public space for this purpose. It can therefore be assumed that the production and, where applicable, use of the photographs and video recordings does not unduly interfere with the rights and freedoms of natural persons.  If the rights and freedoms of a person depicted are violated for particularly noteworthy reasons, we will take appropriate measures to prevent further processing. It is not possible to redact print media that have already been issued. Deletion from a website or social media is carried out where technically possible. If data are stored on the basis of consent, we will delete personal data if you withdraw your consent. In the event that consent is withdrawn, we will immediately remove the photograph/video in question or edit it so that it can no longer be used to identify the data subject in the future. The withdrawal of consent does not apply to copies of photographs/video recordings already shared and/or in circulation as they were published at the time of existing consent and are covered by Article 7 (3) sentence 2 GDPR.

17. Social Media: LinkedIn, XING, YouTube

Our website contains links to the social media services LinkedIn, XING and YouTube. Links to these social media services can be identified by the respective company logo. Clicking on these links will take you to IVU’s profile on these social media services. Clicking on a social media link creates a connection to the social media provider’s servers. This informs the social media service server that you visited our website. Additional data are also transferred to the social media provider. These include: 

• Address of the website containing the activated link 
• Date and time at which the website is accessed or the link is activated 
• Information on the browser and operating system used 
• IP address 
   

If you are logged into the social media service in question at the time of activating the link, the social media provider may be able to determine your user name and potentially also your real name based on the data provided and assign this information to your personal user account on the social media service. You can prevent this information being assigned to your personal user account by logging out of your account beforehand. 

The servers of the social media services LinkedIn and YouTube are located in the US and other countries outside the European Union. The social media providers can therefore also process the data in countries outside the European Union. Please note that companies in these countries are subject to data protection laws that do not provide the same degree of protection for general personal data as in member states of the European Union. 

Please note that we cannot influence the scope, nature or purpose of data processing by the social media service provider. More information on the use of your data by the social media services integrated into our website can be found in the privacy policies of the social media service provider in question.

18. Photos and videos

We process images (photos and videos) of individuals. These images are often taken at internal and public events or events organised by IVU or third parties, e.g. at the user forum, InnoTrans or other trade fairs, including recruitment fairs, user groups, customer onboarding celebrations, company sporting events, online lecture recordings, and online training courses and much more. We process these images for marketing, training and documentation purposes.

If these images are published on our website or social media and are accessible to everyone, this is done on the basis of the consent of the persons depicted. This also applies if the images are made available to a large or not clearly defined group of people outside the IVU Group, such as recordings of training courses that we would like to make available to many customers.

In all other cases, the images are processed on the basis of our legitimate interest. These cases are when the images are not published or when the publication, forwarding or disclosure of the images is restricted to employees of the IVU Group and beyond that to a small, clearly defined group of people at most (e.g. employees of a customer in the case of images of an event at this customer).

If images are processed on the legal basis of consent(Art. 6 (1) lit. a/Art. 7 GDPR), the person depicted has the right to withdraw their consent at any time without justification in accordance with Art. 7 (3) GDPR.

If images are processed on the legal basis of our legitimate interest(Art. 6 (1) lit. f GDPR), we grant the person depicted the right to withdraw their consent, irrespective of the statutory provisions. This right of withdrawal exists at any time and without justification. If the person withdraws their consent, we commit ourselves to no longer publish any corresponding images in which no other persons are depicted and to delete them immediately. For images that also show other people (photos with several people or videos that also show other people), an amicable solution must be sought between the data subject and IVU. The amicable solution is intended to take appropriate account of the data subject's right to the protection of their personal data and, where appropriate, our wish to continue using the image. Such a solution may consist of deleting the image completely or editing it in such a way that the data subject is no longer depicted/recognisable, e.g. by pixelating or otherwise revising a photo or cutting out part of a video. The original image must then be deleted and may no longer be published/displayed publicly. If we wish to continue using the image, it may be replaced by the revised image.

This does not affect the right to object pursuant to Art. 21 (1) GDPR and the right to withdraw consent to publication under certain conditions in accordance with the German Art Copyright Act (KUG).

19. Google Analytics

Google Analytics, a web analysis service of Google LLC, is used on this website if you have granted your consent. The data controller for users in the EU/EEA and Switzerland is Google Ireland Limited, Google Building Gordon House, 4 Barrow St, Dublin, D04 E5W5, Ireland (“Google”).

a) Extent of processing

Google Analytics uses cookies that allow an analysis of the use of our website. Information on your use of this website collected using cookies is generally transferred to a Google server in the United States and stored there.

In Google Analytics 4, IP address anonymisation is enabled as standard. IP anonymisation means that Google shortens your IP address within member states of the European Union or in other contracting States to the Agreement on the European Economic Area Only in exceptional cases is the full IP address is transferred to a Google server in the United States and shortened there. The IP address transmitted by your browser as part of Google Analytics is not combined with other Google data.

Your user behaviour is recorded during your website visit in the form of “events”. Examples of events include:

• Page views
• First visit of the website
• Start of the session
• Your “clickpath”, interaction with the website
• Scrolls (whenever a user scrolls to the end of the page (90%))
• Clicks on external links
• Internal search requests
• Interaction with videos
• Advertisement views/clicks

The following is also recorded:

• Your approximate location (region)
• Your IP address (shortened)
• Technical information on your browser and devices used (e.g. language settings, screen resolution)
• Your internet provider
• The referrer URL (the website/advertisement that directed you to this website)

b) Purpose of processing

Google will use this information on behalf of the operator of this website to evaluate your (pseudonymous) use of the website and create reports of website activities. The reports prepared by Google Analytics are used to analyse our website’s performance and run successful marketing campaigns.

c) Recipients

Recipients of the data (may) include

• Google Ireland Limited, Gordon House, Barrow Street, Dublin 4, Ireland (processor pursuant to Article 28 GDPR)
• Google LLC, 1600 Amphitheatre Parkway Mountain View, CA 94043, United States
• Alphabet Inc., 1600 Amphitheatre Parkway Mountain View, CA 94043, United States
   

It cannot be ruled out that US authorities may access data stored with Google.

d) Transfer to thrid countries

If data are processed outside the EU/EEA and the level of data protection does not meet the European standard, we have entered into EU standard contractual clauses with the service provider to ensure an adequate level of data protection. The parent company of Google Ireland, Google LLC, is headquartered in California, United States. A transfer of data to the United States and access by US authorities to data stored with Google cannot be ruled out. The United States is currently considered a third country from a data privacy perspective. You do not have the same rights there as within the EU/EEA. You may not be entitled to any legal remedies for access to data by authorities.

e) Legal basis

The legal basis for this data processing is your consent in accordance with point (a) of Article 6 (1) sentence 1 GDPR.

f) Withdrawal of consent

You can withdraw your consent at any time with effect for the future by going to the cookie settings and changing your selection. This does not affect the lawfulness of processing based on consent before your consent was withdrawn.

Alternatively, you can prevent cookies being stored in the first place using your browser software settings. If you configure your browser to reject all cookies, however, this may restrict functions on this and on other websites. You can also prevent the data generated by the cookie relating to your use of this website (including your IP address) from being collected and processed by Google by

• not granting consent to cookies being set, or
• downloading and installing the browser add-on to disable Google Analytics HERE.
   

More information on the Google Analytics terms of service and data privacy at Google can be found at https://marketingplatform.google.com/about/analytics/terms/gb/ and https://policies.google.com/?hl=en-GB.

Disable data collection by Google Analytics for this website

The following cookies are used on the IVU website:

20. Google Ads (previously Google AdWords), remarketing and conversion tracking

We use Google Ads. Google Ads is an online advertising programme of Google LLC, 1600 Amphitheatre Parkway Mountain View, CA 94043, United States. The data controller for users in the EU/EEA and Switzerland is Google Ireland Limited, Google Building Gordon House, 4 Barrow St, Dublin, D04 E5W5, Ireland.

This means that we enable Google Ads advertisements and also use Google remarketing and conversion tracking as part of this. The advertisements are displayed after search queries on websites in the Google advertising network. We use ads remarketing lists for search advertisements. This allows us to customise search ad campaigns for users who have already visited our website. The service allows us to combine our advertisements with certain search terms or to place advertisements for previous visitors that, for example, advertise services that the visitors have viewed on our website. We can therefore display interest-based advertising to users of our website on other websites within the Google advertising network (as “Google ads” in Google search or on other websites).

Interest-based advertising requires an analysis of online user behaviour. Google uses cookies for this analysis. A cookie is placed on the user’s computer when they click on an advertisement or visit our website. These cookies are stored for 90 days. The information collected by the cookies is used to address the visitor specifically in a subsequent search inquiry. Further information on the cookie technology used can also be found in Google’s information on website statistics and in the privacy policy. This technology informs Google and us as a customer that a user has clicked on an advertisement and been directed to our website. The information obtained here is used exclusively to carry out statistical evaluations to improve advertising. We do not receive any information that personally identifies visitors. Your IP address is transferred to Google as we use Google’s IP masking on this website as part of Google Analytics. However, your IP address is anonymised. The statistics we receive from Google include the total number of users who have clicked on one of our advertisements and, where applicable, whether they were redirected to a page on our website with a conversion tag. With these statistics, we can see which search terms resulted in the most clicks on our ads and which advertisements lead to the user contacting us through the contact form.

If data are processed outside the EEA and the level of data protection does not meet the European standard, we have entered into EU standard contractual clauses with the service provider to ensure a secure level of data protection.

More information on data protection in connection with Google Ads can be found at https://policies.google.com/technologies/ads?hl=en-GB.

Data are collected and stored only with express consent in accordance with point (a) of Article 6 (1) sentence 1 GDPR. This can be withdrawn at any time with effect for the future.

If you do not want your visit to be included in user statistics, you can prevent this by disabling the storage of the cookies required for this technology, for example through your browser settings.

In ad settings, you can also select the types of Google advertisements or disable interest-based advertisements on Google. Alternatively, you can disable the use of cookies by third-party providers by going to the opt-out page of the Network Advertising Initiative.

However, we and Google will continue to receive statistical information on how many users have visited this site and when. If you do not want to be included in these statistics either, you can prevent this by installing additional programs for your browser (e.g. the add-on Ghostery).

21. Legal basis for processing

Art. 6 (1) lit. a GDPR serves as the legal basis for processing operations for which we obtain consent for a specific processing purpose. If the processing of personal data is necessary for the performance of a contract to which the data subject is party, as is the case, for example, when processing operations are necessary for the supply of goods or to provide any other service, the processing is based on Article 6 (1) lit. b GDPR. The same applies to such processing operations which are necessary for carrying out pre-contractual measures, for example in the case of inquiries concerning our products or services. Should our company be subject to a legal obligation by which processing of personal data is required, such as for the fulfilment of tax obligations, the processing is based on Art. 6 (1) lit. c GDPR. In rare cases, the processing of personal data may be necessary to protect the vital interests of the data subject or of another natural person. This would be the case, for example, if a visitor were injured in our company and their name, age, health insurance data or other vital information would have to be passed on to a doctor, hospital or other third party. Then the processing would be based on Art. 6 (1) lit. d GDPR. Eventually, processing operations could be based on Article 6 (1) lit. f GDPR. This legal basis is used for processing operations which are not covered by any of the abovementioned legal grounds, if processing is necessary for the purposes of the legitimate interests pursued by our company or by a third party, except where such interests are overridden by the interests or fundamental rights and freedoms of the data subject which require protection of personal data. Such processing operations are particularly permissible because they have been specifically mentioned by the European legislator. It considered that a legitimate interest could be assumed if the data subject is a client of the controller (Recital 47 Sentence 2 GDPR).

22. Legitimate interests in processing pursued by the controller or by a third party

Where the processing of personal data is based on Article 6 (1) lit. f GDPR our legitimate interest is to carry out our business in favour of the well-being of all our employees and the shareholders.

23. Duration for which personal data is stored

The criteria used to determine the period for storing personal data is the respective statutory retention period. After expiration of that period, the corresponding data is routinely deleted, as long as it is no longer necessary for the fulfilment of the contract or the initiation of a contract.

24. Provision of personal data as statutory or contractual requirement; Requirement necessary to enter into a contract; Obligation of the data subject to provide the personal data; possible consequences of failure to provide such data

We clarify that the provision of personal data is partly required by law (e.g. tax regulations) or can also result from contractual provisions (e.g. information on the contractual partner). Sometimes it may be necessary to conclude a contract that the data subject provides us with personal data, which must subsequently be processed by us. The data subject is, for example, obliged to provide us with personal data when our company signs a contract with him or her. Not providing personal data would have the consequence that the contract with the data subject could not be concluded. Before personal data is provided by the data subject, the data subject must contact one of our employees. The employee clarifies to the data subject whether the provision of the personal data is required by law or contract or is necessary for the conclusion of the contract, whether there is an obligation to provide the personal data and the consequences of non-provision of the personal data.

25. Existence of automated decision-making

As a responsible company, we do not use automated decision-making or profiling.

26. Cision

Storage of media contacts, dispatch and tracking of press releases

We issue regular press releases to keep the media and, in turn, the public informed of our company activities. Processing is based on your consent in accordance with point (a) of Article 6 (1) GDPR. We use the “Cision Communications Cloud” PR software from Cision Germany GmbH to create, maintain and store media mailing lists and to send and track press releases. A contract processing agreement was concluded with Cision Germany GmbH that ensures that the processor processes data only according to our instructions and takes suitable technical and organisational measures to ensure compliance with the GDPR.

The following information is stored by default for journalists: Name, medium, function, department, business email and telephone number as well as company address. The personal data we store are not passed on to third parties. Data subjects are entitled to revoke consent to the storage and use of their data at any time. After consent is revoked, the controller responsible for processing deletes the personal data. Unsubscribing from press releases is automatically considered a withdrawal of consent. The press releases sent include tracking pixels. A tracking pixel is a miniature graphic embedded in emails sent in HTML format to record and analyse log files. Through the embedded tracking pixel, Universum® can see whether and when an email was opened by the recipient.
 

27. TradingView

This website uses TradingView widgets, a service to integrate current stock market prices and charts from TradingView.com, Inc. The provider is TradingView.com, Inc. 470 Olde Worthington Rd., Suite 200, Westerville, OH 43082, United States.

TradingView uses cookies, text files stored on your computer to analyse website use. TradingView also uses web beacons (invisible graphics). These web beacons are used to evaluate information such as visitor traffic on these websites.

The information created by cookies and web beacons on the use of this website (including your IP address) and advertising formats are transmitted to a TradingView server in the United States and stored there. This information can be passed on by TradingView to TradingView contracting parties. However, TradingView will not combine your IP address with other data stored by you.

TradingView cookies are store on the basis of point (f) of Article 6 (1) GDPR. The website operator has a legitimate interest in using the widgets to provide a standardised, competitive service. More information on data protection at TradingView: tradingview.com/privacy-policy/

You can prevent cookies from being installed using the corresponding settings in your browser software; however, please note that this means you may not be able to use all functions of this website in full. By using this website, you consent to the processing of your data by TradingView as described above and for the purposes stated.